Web Design by Leila Hornick

UX, Content Strategy, Web Development & Graphics

Work Samples:

Resume

SUMMARY

Accomplished designer with 20+ years of experience producing high-impact websites, marketing materials and branding for commercial and research organizations. Expert in print and digital design, brand management, and accessible communications. Proven ability to collaborate with diverse stakeholders and support customer success through inclusive, strategic visual storytelling.

CORE COMPETENCIES

  • Web Design & Front-End Development (HTML, CSS, WordPress)
  • Brand Management & Visual Identity
  • Graphic Design & Illustration (Adobe Creative Suite: Photoshop, Illustrator, InDesign)
  • Print & Digital Marketing Materials (flyers, posters, booklets, postcards, web & social media graphics)
  • Digital Asset Management & Template Libraries
  • Photography & Videography (shooting, editing, production)
  • Accessibility Compliance (WCAG 2.1, ADA, Section 508)
  • Project Management & Vendor Coordination
  • Strategic Communications & Content Creation
  • Training & Support for Colleagues and Student Workers
  • Quality Assurance & Version Control
  • Collaboration with Faculty, Staff, and Students
  • Social Justice, Equity, and Inclusion in Higher Education

PROFESSIONAL EXPERIENCE

Web Designer / Staff Web Developer
Lawrence Berkeley National Lab – U.S. DOE Joint Genome Institute | June 2002 – June 2025

  • Designed and produced 1,000+ print and digital marketing materials (brochures, flyers, infographics, web/social graphics) supporting enrollment, brand elevation, and user engagement.
  • Developed and maintained brand standards and design systems, ensuring consistent visual identity across 20+ web properties and all marketing collateral.
  • Managed multiple projects simultaneously, coordinating with vendors and internal teams to deliver high-quality, on-brand deliverables on schedule.
  • Implemented accessibility best practices for all digital content to meet WCAG 2.1, ADA, and Section 508 standards.
  • Led photography and videography for marketing, web, and social media, including planning, shooting, and post-production.
  • Provided training and support on design tools, templates, and brand guidelines.

Designer / Founder
Airwyn, LLC | July 2020 – June 2023

  • Designed a clean air mobile app, achieving 5,000+ downloads and 5-star ratings.
  • Managed all aspects of design, marketing collateral, and user communications.

Technical Communications Manager
DoubleTwist, Inc. | Jan 1997 – Nov 2001

  • Led a team producing technical documentation and marketing materials for a bioinformatics platform.
  • Coordinated with cross-functional teams to deliver clear, visually compelling communications.

EDUCATION & CERTIFICATIONS

  • Bachelor of Arts, American Studies, University of California, Santa Cruz
  • UX Certification (UXC), Nielsen Norman Group
  • Technical Communications Certificate, UC Berkeley Extension

AWARDS & SERVICE

  • Honoree, LBNL Director’s Stewardship Summit (2025)
  • SPOT Awards for outstanding design and safety contributions
  • Chair, JGI IDEA Working Group
  • Founder & Chair, JGI Growth and Engagement Team
  • Founder & Co-chair, LBNL WordPress User’s Group
  • Mentor, LBNL Biosciences Mentoring Program
  • Published scientific illustrator
  • Artwork and photography in public and private collections

TECHNICAL SKILLS

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Figma, Canva, Adobe XD, Dreamweaver
  • WordPress, HTML, CSS, JavaScript
  • Digital Asset Management
  • Accessibility Compliance (WCAG 2.1, ADA, Section 508)
  • Photography & Videography (capture, editing, production)
  • Project Management Tools